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ANSIRA is a marketing services agency that helps companies engage with their channel and end-consumer customers through data and analytics services, trade promotion management, and interactive marketing programs.
Mark Mantovani, President and CEO, has led the company since joining in 2000. Previously he was founding partner of the law firm of Behr, Mantovani, McCarter and Potter.
Initial investment to acquire NSI from its founding family in 2005
Rebranded itself as ANSIRA following the acquisitions of CoAMS and RAZOR
Acquired by another investment firm, 2012